Process

At Allensoft, we exercise the agile development methodology to ensure the best results. Under this methodology, we divide our project up into several sprints, each lasting a month in time. At the beginning of each sprint, we meet with our client to discuss the development plan and set the tasks to be implemented within the coming month. Concluding each sprint, we deliver what has been accomplished, review completed assignments and collect your feedback. This method is effective because it enables our client to be involved throughout the entire process and ensures that what we deliever is exactly what you need.

Phase I: Strategy & Research

Because great design starts by understanding your problems, we:

• Begin by asking questions
• Work to understand your self-image, goals, audience, project parameters and desired outcomes
• Research your intended audiences
• Study the competition
• Define the design problems
• Discover strategies for solving those problems effectively and memorably

We Provide:

1. Design brief describing  the project’s goals and parameters
2. Detailed schedule to guide the process

Phase II: Creative Exploration & Design Development

Here is where we begin to introduce intuitive thinking into our problem-solving process. Through creative thinking exercises and collaborative discourse, we:

• Develop ideas to visually express your core message
• Identify the standout ideas for development into initial concepts and refine them
• Present the initial concepts to you
• Work with you to turn these concepts into comprehensive design directions

We Provide:

1.  Strategic design concepts for evaluation
2.  Refined design direction for the chosen design direction

Phase III: Production Management & Implementation

At this phase we sweat the details, ensuring that every element works to aid the communication goal of the project. Once the final design is ready to produce, we:

• Collaborate with you to create and/or gather needed text, images and videos
• Proof and refine the design, check, double-check, proof again
• Prepare the design for final production
• Review your project again
• Work to ensure that your finished product meets our (and your) standards of excellence.

We Provide:

1. Production proofs for proofing and refinement as needed
2. Production management for the finished project
3. The finished project

Phase VI: Outcome Evaluation

Our work isn’t done after the project delivers. We:

• Want to know how it’s working
• Gather feedback
• Evaluate how the process was executed
• Assess what the response has been from the target audiences